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Connections and Social Networking-The Buisness of Lampworking Extras
If you’re in business you’ve heard probably heard you need a Facebook page, a Twitter account, a Google+ account, be a member of forums, and possibly have a blog.
Okay, so you’ve gone out and signed up for all those things. You blog maybe once a month, you’ve head is pinning in circles at Google+, your twitter feed spits out random posts from Ashton Kutcher, The Pioneer Woman, and Sh*t My Dad Says, and Facebook changes its interface so often you can’t keep up. How is this helping your business?
It’s probably not helping at all. Unless you’re genuinely interacting with like-minded people. If you’re a gamer and the only people following you on Twitter are fellow gamers, your spam posts of what you listed on Etsy are mostly likely just a waste of time. If you only use Facebook to keep up with your siblings and their children, that venue isn’t working for you either.
You need to be connecting with like-minded people on these sites in order for social networking to be of any use to your business. It seems an obvious thing to say right? Think about it. Are most of your friends on Facebook other lampworkers? Or are they jewelry designers? Do you have both? Are you open to your customers friending you?
When it comes to Facebook, I let anyone on my friend feed as long as they aren’t constantly sending me spam messages or arbitrarily adding me to groups I didn’t ask to belong to. On Twitter I will follow anyone interested in glass, beads, marbles, jewelry making, craft, whatever. Again as long as they aren’t spamming me direct messages.
Okay, now that we know who we should be interacting with, now what? Interact, connect, make friends. That’s the whole point. Just spamming new listings will not get you far. In fact it might get your dropped, blocked, and ignored. FYI-my lampworking Twitter feed has been sadly neglected. It currently only gets Etsy and blog updates. So don’t go looking at that feed as an example. If I was following me, I’d probably block me. I’m much more active over on Facebook.
Now, you’re friending and interacting with people who appreciate glass. Great. Now what? Nothing. That’s it. The thing with social networking and connections is you never know when someone you’ve met will post a link of yours to a private beader group, retweet a listing, think of you for a teaching gig, or ask you to write an article for a publication. All of these things are free advertising and all you did was chat with someone online.
I have a concrete example of what I mean. I’ve been a member of Lampwork Etc since Corri first opened the doors over there. One of the members, Barb, knew me from the online forums. She’s another lampworker and a few years ago at least she bought some beads from me (which totally made my day BTW). In August I met her in person by chance at Bead Fest Philly. It was great to chat with her in person. Being totally awesome, she bought some more beads and signed up for my email mailing list.
Last week I ran an after Labor Day sale and out my newsletter went. Barb, again being totally awesome, shared that newsletter with a bead group of hers online. Needless to say, my sale was a huge success and I’m pretty swamped with orders right now from a bunch of new customers who just heard about me due to Barb.
If I hadn’t been socially networking with Barb years ago, would this have come about? Hard to say. She could have stopped by my booth at Bead Fest and signed up for my newsletter. But without the personal connection would she have shared my link with her bead group? Certainly our personal connection helps tie it all together.
Social networking is about making connections. Many of the opportunities we’ve been given have been a direct result of connecting with people, through a friend of a friend, direct interactions with people on the internet, or just being part of the community.
You never know when a connection is going to lead to something or if it ever will. The trick is to put yourself out there enough so you’re part of the community. If you’re only online to just sell your work, people will notice and it’s likely to backfire. Just be yourself, make friends, and the rest will follow.
Meet Kim Jewell-Young Adult Fantasy Author
Today I am pleased to welcome Kim Jewell, young adult fantasy author of Invisible Justice and Brute Justice. Earlier this year she also released Misery’s Fire. Let’s get right to it and let Kim tell us about her books.
Q. I see you have three books out. Two from the Justice series, Invisible Justice and Brute Justice. Can you tell us a little about the series and what’s up next for Sam, Leesha, and their gang of genetically modified super teens? By the way, I see you have a new character in Brute Justice, Jade. Nice name. You can see why I’d be partial to it.
Invisible Justice is told from the perspective of Sam Dixon, a fairly typical 16-year old, at least until he starts to experience random bouts of burning fire sensation that spreads throughout his entire body. The flashes don’t last long, but they’re excruciating. They also leave him with heightened senses – he can see farther (and in the dark!), hear things blocks away, smell the faintest of chemicals in the water… The powers come and go just as the flashes of pain do, but each time they last a little longer, and eventually strengthen and manifest into other abilities. When the flashes are done, the powers stay for good.
A random meeting connects him with Leesha Conway, another teenager who has already gone through the flashes, and is left with the power of telekinesis. She can lift and move pretty much anything, people included, with just the power of her mind. They team up to find out what is happening to them and who is responsible. Along the way, they find two more teenagers who have been affected and the team works desperately to track down the doctor responsible for the genetic manipulation. He’s not entirely honorable, though, and will stop at nothing to control the teens once they’ve started realizing their powers.
Brute Justice picks up where IJ left off, the evil doctor is still in hiding, and they finally find him and start tracking him like he’s been watching them. The four teens start gathering intel on him, waiting for the right opportunity to approach him for questioning. Yes, they do run into another teen named Jade, but the mystery about her is that she has been through the flashes, but hasn’t realized a power of any kind. They also find yet another teen toward the end, and without giving up too many details, this character adds a very interesting dynamic to this book and for the other books to come.
Q. Tell us about Misery’s Fire. Is it the first in a series?
Misery’s Fire was a premise my husband dreamt one night. He was trying to explain the storyline to me the next day and couldn’t spit it out right. Later I found him pecking away on his laptop – he ended up emailing me a 750-word synopsis that was brilliant. When I started writing it, I dove right into the hell portion, and absolutely loved it! Wait, I should explain the premise…
Misery’s Fire is a story about a nineteen-year-old (Grant) who gets killed when he tries to avenge his sister’s (Misery is her name) murder. He wakes up in hell with a caseworker named Angelo whose only purpose is to make Grant as miserable as possible. When he can’t break his spirit, he hastily resorts to a punishment from a flip comment Grant makes about nothing being worse than high school. So he sends him back to the fiery pits of cliques, chicks and acne.
Okay, so my creativity took over and I had all these ideas about what it would be like if hell were run like an ordinary business, with the sole purpose of sending evil back up to the land of the living. I got about 20% of the book done and had Mark read through it for me, totally pleased with my progress, filled with so many more ideas. He promptly squashed my enthusiasm when he said: “But Kim, you’ve got to get him back into high school. That’s what the story is all about.” My response: “But, but… I like hell! I want to stay in hell!”
But it was his story, so I did as he instructed. In the end, Grant gets plopped down in this fancy private school (polar opposite of his former impoverished life) with nothing but the clothes on his back and a bag full of freshman books. New body, new face, no one to turn to for help. So he is forced to learn how to survive, and make choices based on his new sense of right and wrong. Angelo plays his part, throwing evil temptations at him, and Misery has some divine intervention as well.
Misery’s Fire was intended to be a stand-alone book, but I’ve had several readers ask for more – anything from Angelo’s story in hell, to Misery’s back story, to a sequel about Grant and a continuation of his new life.
Q. Okay, now tell us which book was your favorite to write. You can be honest. Your secret is safe with us.
Invisible Justice. Gosh, that’s hard to choose between your children, but IJ was the one that got me started in this adventure. Strangely enough, I didn’t tell anyone – not even my husband – that I was writing fiction until I was well into the project. My confidence in myself was shaky – I was afraid that I’d not finish the project, and even if I did, people would think it was rubbish. Thankfully, everyone has been incredibly supportive, and they seem to love reading IJ as much as I loved writing it.
Q. When you aren’t writing about high school as hell (literally) and injecting babies with super abilities, what do you do in real life?
I’m the Director of Development for a regional law firm (six offices) in Indiana, and I get to use my creative juices every day. I do all things marketing for the firm – advertising campaigns, website development, internal and external communication, press releases, sponsorships and donations, event planning, sales training for the attorneys, and more. As with every job, there are always challenges, but I work with wonderful people and it’s a total dream job.
Q. Would you give up your day job to write full-time?
That’s a tough one. I totally love my job! Luckily I’m not at a place where I have to make that decision, because I know it would definitely be a difficult one for me to make. Not many people love their day job – I’m a pretty lucky gal.
Q. Cat or dog?
(Cringe.) Both. When Mark and I got married, I got three wonderful children as wedding gifts; he got a spoiled Cocker Spaniel (Mattie). She’s still with us, and we have added two crazy Great Danes and a very naughty tabby cat to the mix. You will often find us at the pet store on weekends petting anything that is there. Our whole family is animal lovers. Mark keeps telling me he wants me to make it big with my writing so he can retire and breed Boxers and Great Danes. I keep telling him to hold on to his day job…
Q. Beach or Mountains
Beach, hands down. My husband and I started our relationship in Myrtle Beach, SC, and then a year later, were married there. It’s our absolute favorite place in the world, and we try to get back there at least every other year.
I’ve never vacationed in the mountains, but have driven through them many times. I’m a very nervous passenger (Mark is nodding his head in agreement so hard, I’m afraid he may hurt his neck!). Suffice it to say, the curvy highways, tunnels and crazy traffic going through the mountains normally has me sitting with my head between my knees, my eyes clamped shut!
Q. Who are your favorite authors?
I was told once by a fellow writer/friend that my “voice” was very similar to Alice Sebold (The Lovely Bones, The Almost Moon). Did she influence me? No, I read her work after I started writing, but I did pick up both of those books just to study her voice and delivery. She’s incredible, very powerful writing. I’d say I’m probably more influenced by the stories and authors of YA works – I love the creative plotlines and the sheer entertainment of being swept into a story so imaginative and beyond anything our every day mundane reality could provide. I adore both the Harry Potter and Hunger Games series, and our bookshelves are lined with books from all kinds of YA authors – Rick Riorden, JK Rowling, Suzanne Collins, Eion Collar, Tolkien, Christopher Paoilini, C. S. Lewis, Stephanie Meyer.
Q. Favorite books?
Oh, I’m all over the board with what I read. I love the Harry Potter series, both in literature and in movies (though the books are always better!). I completely lost myself in Suzanne Collins’ YA Hunger Games trilogy. Stieg Larsonn’s The Girl with the Dragon Tattoo and the two subsequent books were very interesting, great characters – I really do wish we could have gotten more from him. Anything Dean Koontz, James Patterson, Nora Roberts, Alice Sebold. My bookshelf is a hodgepodge of different genres.
Q. Tell us about your writing process. When do you write? How do you block out distractions? Family, social media, etc?
There’s no blocking out distractions at my house – between a husband, four kids and four pets, the house is at full volume all the time! On top of that, I also I have a full-time job… Pretty much the only time I get totally to myself is my lunch hour, so I dedicate this time to writing. I like to have complete silence (which is hard to come by in my house!), so this works best for me. It makes the process of novel writing long, since I don’t have all day to write, but it’s a nice mental break from my work day.
Q. Since publishing, what has been the most rewarding moment to date?
I think the most rewarding thing has been the few reviews and comments I’ve gotten in from teenagers. The books were written for teens, but surprisingly enough, most of the feedback I have gotten have come from adults. Adult fans are fabulous too (!), but my original goal was to captivate teens, especially those who don’t necessarily enjoy reading. I’ve got a friend over in the UK who messaged me the other day. Her 12-year-old son found the Justice series on her Kindle and devoured both books in two days. Her comment to me – “He’s a very picky reader.” And now: “Kim Jewell is a name spoken with awe this house now.” That is beyond comprehension for me. Totally humbling.
Q. Your covers are gorgeous. Do you do them yourself?
Oh gosh… Thanks so much! Yes, I do my covers myself. I’m in marketing, but am not a graphic artist by any stretch. I can find my way around Publisher and I do know enough about design to understand how to make thumbnails stand out on the computer screen.
Funny story, though… When I went to set up the two Justice books for paperback, the images I had used were not big enough to blow up for book covers, so I was back to the drawing board looking for images. It was my husband’s idea to use the double helix theme to tie in with the genetic engineering that the characters went through. Hence, the current covers for Invisible Justice and Brute Justice are brain children of Mark’s. He stood over me as I designed them.
I’m struggling again, trying to find the right image and cover for my current WIP entitled After the Pulse. I’m toying with the idea of having a cover contest, and opening it up to people who really are talented with design!
Q. All writers have those moments when something isn’t coming together. Do you have a process to work through that or do you let it sit and wait for the ah-ha moment.
When things are flowing well creatively, you’ll find me pecking away on the keyboard. I can type much faster than I can write longhand. But when I’m struggling, I like to get back to basics – pick up one of my favorite pens and sit down with a notebook to work. It slows down the pace for me, allowing me to think through the plot points, and then I can edit as I type it into the manuscript.
I also find that creative surges come to me in moments of quiet, when I’m mentally relaxed – on a walk, in the shower, driving to work. Sometimes when I just turn my mind off, it works better for me!
Q. Kindle, Nook, or iPad?
I have a Kindle – I got it for Mother’s Day, and it was a total surprise. I had no idea how much I’d love it, but I really do! I’ve always been one of those people who like the feel of a real book in my hands, the smell of old pages… But the Kindle is so great – it’s lightweight, very portable, and I can store as many books as I want on it! I’m secretly dying to have an iPad… Well, not so secretly, as I tell my husband like every other day. I hope it sinks in by the time my next birthday comes! J
Q. Any advice for aspiring writers?
First of all, I would recommend that aspiring authors read some of the books already available in the genre they intend to write. Know what is hot, what is “so last year,” try to understand what your readers want to read.
My next bit of advice would be to join a writing group of some kind. If you don’t have one readily available, there are tons of them online. I started with authonomy.com, a writer’s community started by HarperCollins for all types of books. HC also has a teen version of this community called inkpop.com. Wattpad is also very popular. You’ll be able to read other people’s work, and have them read yours in return. You’ll get lots of reader feedback that way.
And finally, don’t be afraid to ask for help when you’re ready to edit. If you can’t hire a professional editor, ask your friends and family to help you. The thing is, often times when a writer is editing, he or she will read what they intended to be there, and actually gloss over typos in the process. Spell check doesn’t catch everything – a fresh set of eyes on your work is much more valuable!
From Deanna: Wow! Thanks, Kim, for stopping by today. You are one busy lady, and personally I am in awe of how you get anything done with a full family life, full-time job and your busy writing schedule. You have managed to hook me on your books. My own reading preferences are all over the board usually but I love a good contemporary fantasy and your books sound just my speed.
Here are links to all of Kim’s books:
Amazon US
Amazon UK
Smashwords
Barnes and Noble
Goodreads
Amazon US
Amazon UK
Smashwords
Barnes and Noble
Goodreads
Amazon US
Amazon UK
Smashwords
Barnes and Noble
Goodreads
Bead Fest Philly Report
Last week I drove up to Philadelphia to attend the Bead Fest Bead show. It’s a two-day trip both ways from here. Luckily, my friend Angie Ramey lives in TN at pretty much the halfway mark, and I was able to visit with her on the way up and the way back. Though it really would have been much more convenient to fly. But then how would I get my gorgeous light bar and all my stuff there? The murrine bins are a particular problem. So, after mulling it over, we decided the car was the best bet.
You should see the car after Greg packs it up.The trunk and backseat are full with the light bar running the length of the car and poking out between the front seats. Hey it’s only me in the car, so who cares? Plus I can bring a cooler of food and throw in anything extra I deem necessary. Like extra bubble baggies I was able to share with a friend who ran out of packaging for her beads. Yay me! My last show I used a fair amount of another friends bubble baggies so it felt good to pay it forward.
Anyway, this was my first year at this show so I don’t have anything to compare it to. This was also the first year for the new venue: The Expo at the Oaks. Some people we not pleased, but the old venue is being turned into a casino (or so I heard). Hard to hold a bead show in all that construction. I heard some complain about the parking. Since we got there before the show opened each day I didn’t notice a parking issue. There seemed to be plenty. It is an Expo area. But since the show attendance was over a thousand people I can see how some would end up with a good walk. It doesn’t help that it thunder stormed all weekend. No one likes to walk in torrential downpours. Despite the new venue and rain, the promoter said the show attendance was up from last year.
That’s good. But how were sales? I can only speak for myself. I have a formula for what I have to do for the show to make me money: Expenses + $100 a day for all the days I am not torching (prep, driving, and actual show days).
For this show the expenses were:
$495 table fee
$110 electric
$400 travel fee (gas, I was lucky and ended up with a free hotel room)
$800 (Eight days away from the torch)
$1805 Total amount needed to make for the show to be worthwhile.
I made more than that.
For me Bead Fest Philly was successful. I heard mixed reports from other vendors. Of course, without hard numbers I have no idea what they consider successful.
Better yet, I met three long time customers of mine in person for the first time. It’s really awesome when someone stops by your booth looks at your stuff and says, “Hey this looks like Chase Designs.” Then they look up and say, “Are you Deanna?”
Pretty great right?
Plus I got to spend the weekend with my good friend Susan Sheehan. I think I may have talked her into Bead Fest Texas in October. Hopefully she’ll be able to work it into her schedule.
Profitability of a Bead Show-Chapter 6 The Business of Lampworking
There are all kinds of reasons for selling at a bead show. Being part of the community, making contacts, building client base, picking up wholesale bead stores, hanging out with like-minded people. But when it comes to the business of lampworking, the main and most important reason should be to be profitable.
When deciding if you want to attend a certain show you need to know just how much money you have to make in order to be profitable. Be realistic with yourself and as always, remember shows are a gamble.
Here are a few examples:
Bead and Button (I’m using approximate numbers because I don’t have everything right in front of me, but they are close):
Table fee: $895
Electric fee: $150
Hotel (Shared a room): $200
Travel (gas, I drove from LA to WI): $300
Total fee not including food: $1545
$1545 before I’ve bought one display or sold one bead. Ouch! I’m not including display costs because those are business costs that are used for all my shows, not just one. But if you plan on only do one show, you for sure need to add that cost in. They can be as inexpensive or expensive as you like. Greg made my light bar. The materials cost $150. Plus bead trays, inserts, table cloths, a banner, risers, etc, etc. More on table displays later. But those costs can add up too.
Next I need to factor in how many days I will not be working at the torch. Bead and Button is a four day show. Plus I have four travel days. Two days up and two days back. Eight days. Plus I lose the day before I leave for packing and last minutes show prep. That’s nine days total. My goal when working at home and bringing in online sales is $100 a day. So I must make at least $900 at the show just to make up for my days of being away.
$1545
+900
=$2445
At Bead and Button I must make at least $2445 just to break even.
Let’s look at another show for comparison.
Houston Bead Society Show:
Table Fee: $275
Hotel Fee: $200
Gas fees: $100
Total fees: $575
Total days away from the studio is four with one prep day=5. My formula $100×5=$500.
Total needed to break even $1075.
It’s important to run the numbers and know what your expectations are for each show you are contemplating. Everyone will have different expenses so be sure to take into account your specific situation.
I’ll be honest, with the amount of work it takes to build inventory for a show and the cost factor I’m pretty sure I’d do better just selling everything at wholesale online. I don’t do that of course. The thing is I sell wholesale to bead stores and I have to maintain price integrity. Plus, with retail online prices I make more per piece so I don’t have to work as hard with lower prices. But when it’s crunch time (like right now) I dream about it. Bead Fest Philly is next weekend and I’m not ready.
No one is ever ready for a show.
You just do what you can and try not to spend too much time doing other things, like blogging. :)
A Tennessee Retreat
If you’ve been around this blog for a while, you know every spring I go to an event called Bead Camp. It’s actually the home of a very dear friend of mine, Angie Ramey. She organizes the event, books a teacher, sets up demos and we all come for a long weekend of sharing, learning, and most of all laughing. And it’s held right there at her house, complete with a fabulous studio.
It is my must-not-miss event every year.
There are limited spaces and every year they fill up fast with the original participants, which means it’s usually not open to new attendees because all of us old timers get first shot.
So why did I tell you about it here? Because Angie is opening her home to more beadmaking and metal retreats throughout the year.
You cannot go wrong with a retreat like this. Angie is by far the most organized person I know. She makes every event go off without a hitch. Plus she makes fabulous beads and metal goodies. And she loves to laugh.
And as a bonus? Vern–Angie’s mom and business partner–will likely be there. Vern is just awesome. You’re gonna have to go for a retreat to find out. So gather up your girlfriends and get ready for some learning. Trust me, you won’t be disappointed.